Nationally and globally, the news is not good. Economies all over the world are suffering. But today I'd like to ask you about your own business economy. How are you doing?
Over the years, I've noticed that it doesn't matter how bad the economy is, there are always those who grow and prosper, refusing to follow the national headlines and are determined to succeed anyway. I've also noticed, there always seem to be people who can't seem to make things work, even in the best of economic times. The truth is that the economy, as important as it is to our country's well being, is not the deciding factor in determining your success.
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I'm reminded of a very old story that first appeared on January 15, 1958 in American Metal Marketing.
The Man Who Sold Hot Dogs
Once there was a man who owned a hot dog stand that he ran by the side of the road. For years he treated his customers right, sold good quality hot dogs to lots of people who stopped by to purchase from him. He even made enough money to send his son to college. He wanted his son to be an educated man and successful in the world. So his son went away to college and several years later he returned with his diploma in hand. The man was very pleased to have an educated son who could help him in his business.
The next day his son heard him placing his order for hot dogs and commented that he was surprised that he would order so many hot dogs,
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“Hadn’t he heard that there is a recession going on?” There's a big depression coming on. The international situation is terrible. The domestic situation is worse."
The man thought about this and concluded that his son had a college education and must know what he was talking about So, the man cut down on his meat and bun order, took down his advertising signs, and no longer bothered to stand out by the highway to sell his good hot dogs. Sales fell fast, almost overnight. As this continued for a while and less and less people stopped to buy hot dogs, the man’s income dropped to the point that he could not pay his bills and he went out of business.
From all this the man concluded “His son must be right, there is a big recession going on!
It's up to you...
...Do you cut back? or do you get ready to do business?
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